A new line of ‘Singapore Inspired’ retail and fashion products has been released by the Singapore Tourist Board (STB) and Little Black Book (LBB) in collaboration with some of India’s top fashion businesses, RSVP by Nykaa Fashion, Chumbak, and The Souled Shop.

A highly successful first edition of this intimate partnership between STB and LBB, dubbed “Singapore Edit Festival,” was launched in January 2022, and the second iteration of that collaboration will now begin.

Under a carefully curated programme, designers from the three Indian brands were invited to Singapore to produce exclusive capsule collections that were motivated by their experiences there. The collection consists of a vibrant selection of 41 items that include clothes, accessories, home decor, and lifestyle products.

These items feature classic Singaporean themes including Peranakan motifs, orchid prints, and phrases that allude to the city-distinctive state’s culinary scene.

Every item in this collection is a reflection of the three Indian firms’ innovative designs, which were inspired by Singapore’s diverse travel options. LBB played a crucial part in the presentation of a one-of-a-kind collection that provides Indian consumers the ability to experience the destination via their personal style. LBB worked with these new-age firms to curate the ‘Singapore Inspired’ collection.

As a result of Singapore’s top-notch, vibrant retail landscape, shopping is one of the most popular pastimes for Indian visitors. The destination’s retail scene is a veritable shopper’s paradise, offering a distinctive shopping experience for visitors of all budget ranges.

It is home to an unmatched variety of shopping options, from luxury flagship boutiques carrying exclusive limited-edition products to one-stop shops like Design Orchard carrying unique products designed by independent Singaporean artists.

Speaking about the collaboration, Mr. GB Srithar, Regional Director, India, Middle East, South Asia and Africa, STB said, “We are thrilled to partner LBB in this retail initiative for a second time. This collaboration offers an excellent opportunity to highlight Singapore’s unique experiences and attractions.”

Ms. Suchita Salwan, Co-founder LBB, “We are thrilled to partner with Singapore Tourism Board once again in this one-of-a-kind omnichannel collaboration. At LBB, we always aspire to do #SomethingDifferent – from onboarding the right brand partners in RSVP by Nykaa Fashion, Chumbak and The Souled Store, embarking on a trip to experience Singapore up-close, and helping the brands to create limited edition collection that best mirrored Singapore’s rich art & cultural heritage that is designed and made in India. This is a true testament to the magical rendezvous of creativity, passion and the right inspiration #SingaporeInspired.”