Agency giant IMG has appointed Ian Moffitt as senior vice president of business development for its studios business.

In the newly created role, Moffitt will be responsible for the growth of IMG’s production and studios business in the UK and internationally, working closely with IMG’s vice president and business development director, Jo Ormston. Moffitt will be based at IMG’s studio facilities in Stockley Park, London and report directly to Barney Francis, IMG’s executive vice president studios.

Prior to joining IMG, Moffitt previously served as commercial director of BBC Studios Factual Production, where he was responsible for driving the growth of the public service broadcaster’s factual unit both domestically and globally, with a focus on the US market and IP development.

Before joining the BBC, Moffitt was a senior agent at US talent agency ICM Partners, representing UK and European production companies and documentary directors. He has also worked as head of original programming at Yahoo, head of premium content at Machinima, and head of digital video at Berman Braun. 

“This is an incredibly exciting time to join the team at IMG, as the global appetite for sports programming and coverage continues to grow apace,” said Moffitt. “I’m very much looking forward to working with the team and the opportunity to be part of the growth and expansion of one of the most innovative and respected sports producers in the world.”

Barney Francis added: “This has been a tremendous year for growth of our studios business, landing globally significant production projects like Apple’s MLS Season Pass, the Fifa Women’s World Cup on BBC, and Channel 4’s England international coverage, with more to come. We’re delighted to have Ian on board to drive this even further and expand our opportunities both internationally and domestically.”

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James Parkinson
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Lorenzo Sciarrino
Senior vice president, global partnerships, Los Angeles Dodgers
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Mark L Walker
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Kelly Simmons
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Paul Bamundo
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Manny Lagos
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Melissa Betts
Chief financial officer, OneTeam Partners
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Nick Donald
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