Ideal Heating reinvests apprenticeship funding to support local small business — The Hull Story

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However, it is not widely known that companies also have the option of transferring a percentage of unspent funds to SMEs (small and medium-sized enterprises), ensuring it is spent supporting local businesses and their development.

Ideal Heating, which is based on National Avenue in Hull, and is owned by parent company Groupe Atlantic, has pledged to transfer up to £25,000 of its annual levy funding to support local talent.

Part of this has been invested to enable office administrator Connor to take on a Level 3 Digital Marketing Apprenticeship, gain new skills and achieve a higher level qualification.

The 15-month programme is being delivered by Hull Business Training Centre (HBTC). The Hull and East Yorkshire Local Enterprise Partnership (HEY LEP) played a crucial role in linking up Ideal Heating, Bell4Business and HBTC through its Business Growth Hub.

Maria Cunningham, HR advisor – development at Ideal Heating, which currently has 27 apprentices across the business, including four who were recruited in September, said: “As a major employer in Hull, we wanted to give something back and support a small independent business that doesn’t have access to the same level of funding we do.

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