I tried one of Starbucks’s most expensive locations

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I stopped at a Zurich Starbucks to try the chain’s most expensive menu drink.
Morgan McFall-Johnsen

  • Switzerland has some of the highest Starbucks prices in the world.
  • I was underwhelmed when I stopped at a Zurich Starbucks to try drinks. 
  • My almost $10 iced caramel macchiato was milky and bland, and the cold brew was inconsistent.

Starbucks has something special going on in Switzerland: its prices.

The coffee chain may not be the first place you think of when you’re scouting for espresso in Europe, but Switzerland is home to some of the highest Starbucks prices in the world.

So, is there something different about these super-priced coffee drinks? I stopped at a Starbucks in the center of Zurich to find out.

It wasn’t much on the outside, but the inside had a quaint view and Instagram-worthy walls

The Starbucks was next to a McDonald’s, with a small spa wedged between them.
Morgan McFall-Johnsen

I found the Zurich Starbucks on a strip next to a McDonald’s and a small spa.

It was similar to locations I’ve frequented in the US, but I noticed the space was especially aesthetic.

There were Instagram-ready walls everywhere inside this Starbucks.
Morgan McFall-Johnsen

The walls and the stairway to the second floor, where all the seating was, were painted bright pink.

The pink stairway led from the order counter upstairs to the cafe seating.
Morgan McFall-Johnsen

Upstairs, the walls were decorated with brightly colored prints of flower patterns in a corporate illustrated style.

Panels of corporate flower patterns lined one wall of the seating area, with windows lining the opposite wall.
Morgan McFall-Johnsen

The second-floor booths and tables lined a wall of wide windows with a quaint view of the nearby train station.

The view from the upstairs seating at this Starbucks was pretty nice.
Morgan McFall-Johnsen

I ordered a basic, very expensive drink first

The menu seemed limited compared to Starbucks locations I’ve visited in the US.

That said, this café apparently sold the highest-priced Starbucks menu item globally in 2022.

You might ask yourself: What luxurious, decadent, brightly colored, hyper-flavorful, blended monstrosity could be the most expensive Starbucks menu item in the world?

In the most recent analysis of that question — published by CashNetUSA in February 2022 — the answer was an iced caramel macchiato in Switzerland.

Behold, the most expensive Starbucks menu drink worldwide as of 2022!
Morgan McFall-Johnsen

Notably, the analysis didn’t seem to include the many alterations and additions that can drive up the cost of one drink, nor did it include the “secret menu” items or some of the chain’s latest seasonal drinks.

The study found the world’s second-most expensive Starbucks menu item was Denmark’s chocolate-cream Frappuccino, which sounds unique and interesting.

An iced caramel macchiato is a super basic Starbucks classic that’s available around the globe.

Still, I ordered one made with soy milk. It came out to 8.20 Swiss francs, about $9.50.

I (sort of) enjoyed my drink with a view.
Morgan McFall-Johnsen

The coffee drink is made with steamed milk, vanilla-flavored syrup, espresso, and caramel.

It wasn’t impressive and it was more milky than sweet. I didn’t taste caramel at all.

The caramel seemed to be stuck to the bottom, where I could see how little of it there was.

A small amount of caramel was stuck to the bottom of my drink.
Morgan McFall-Johnsen

I mixed it up more, only to take a sip and find it tasted even milkier. Still no hint of caramel. It hardly tasted like coffee.

I felt like I paid $9.50 for a cup of lightly sweetened soy milk.

This drink was one big shrug.

I also splurged on cold brew and found it to be inconsistent

I tasted the cold brew black, then added oat milk the way I like it.
Morgan McFall-Johnsen

I returned for a regular coffee because the macchiato didn’t have enough caffeine for me.

This location didn’t have regular drip coffee on the menu, so I got a cold brew for 7.8 Swiss francs, about $9.

The menu at the Zurich Starbucks was more pared down than the US locations I’ve been to.
Morgan McFall-Johnsen

It tasted pretty good — not too bitter, just a bit acidic, almost chocolaty, and rich.

I went back to order the same drink the next day because I needed an emergency boost of caffeine before catching my train.

The cold brew was good the first time, but when I went back it was different.
Morgan McFall-Johnsen

This time, the cold brew tasted much weaker and more watery. It didn’t have the pleasantly acidic, chocolaty flavor.

Maybe I’d just been lucky the day before.

My verdict: It’s not worth it to visit Starbucks in Switzerland

Overall, I was disappointed. The high prices in this Starbucks location didn’t seem to be a sign of higher quality.

If you’re in Switzerland, I suggest you get coffee somewhere else.

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