With a Hulu price increase on the horizon in 2023, subscribers are no doubt wondering why it’s happening and when exactly the costs are going up. Here’s the need-to-know information.

When is the Hulu price increasing?

The Hulu price increase is happening on October 12, 2023.

On the above date, Hulu subscribers will notice the price of their subscription increases.

How much is the Hulu Price going up by?

The Hulu without ads price is increasing from $14.99 per month to $17.99 per month. That’s an increase of around 20%.

The price of Hulu and Live TV is also increasing. Without ads is increasing from $82.99 to $89.99, while with ads is going up from $69.99 to $76.99.

Why is the price of Hulu without ads going up?

The price of Hulu without ads going up is likely tied to other price increases being rolled out by Disney, as Disney Plus and ESPN Plus are also seeing their subscription prices increase.

Speaking out the Disney Plus price increase, but with comments that are likely relevant to Hulu as well, Disney CEO Bob Iger noted that the service needs a “pricing strategy that makes sense.”

With competitors like Netflix and Peacock having already bumped up their prices, Disney likely feels like it can also get away with raising the cost to subscribers.

Is the price of Hulu with ads going up or staying the same?

The price of Hulu with ads is staying the same, so long as you don’t have Live TV. If you have Live TV, the price is going up from $69.99 to $76.99.

For more Hulu news, a new Solar Opposites season 4 trailer can be seen here. Also, here are the best websites for watching and streaming anime online (including Hulu).