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On Easter Sunday, April 9, the Kings Heath Artisan Market will be held on York Road, a chance for the community to come together to shop local and for creatives to share their wares with the city. But while there will be stalls selling everything from cakes, jewellery, plants and more, this ‘shop window’ is helping would-be businesses to set up their enterprise, properly.
Pip Bradley, who has run successful condiment company Pip’s Hot Sauce for the last 10 years, launched the Kings Heath Artisan Market back in March following a successful run of ‘Pip and Pals’ pop-up markets in the south of the city. As well as giving makers the chance to sell their wares at the market, Pip is offering free stalls and mentoring opportunities to makers who want to grow their little businesses.
The hope is to offer help to Brummies who may not wish to blow up to be the next Alan Sugar, but who are passionate makers hoping to use their skills to pay their bills and support their families. Pip has grown Pips Hot Sauce alongside business partner Matt Speer and says that over the last decade, they’ve had to learn business lessons ‘the hard way’.
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Pip explains: “There’s advice out there but it’s never been right. It’s for people who want to be ‘entrepreneurs’, selling in the supermarket next week. Not everybody wants that! Some of us just want a little business.
“We don’t want to be the next Levi Roots, some of us are happy being who we are, and serving Birmingham. I’ve been the victim in that gap of advice and services.
“When I’ve looked it’s been advice for people who want to be the next Apprentice-style person. I knew I needed to fill the gap myself, so that’s what I’ve done!”
The idea for the new Pip and Pals scheme came when Pip launched her first independent market last year. She said: “Matt and I really enjoy what we do and we have got to know everyone on the independent scene over the years.
“Last year I had major surgery and had been quite poorly for a while. I was lying in the women’s hospital, on a morphine drip, and I thought ‘we should set up a new market with all these people we know!’
“I booked a date at Attic Brewery and we had our first Pip and Pals market. This year I decided to do more, including on York Road because Kings Heath is my community and I love it. You can get everything within a five minute walk!
“Kings Heath has a huge independent scene but more than that, there’s a huge number of creatives that don’t have access to a shop window. You have so many small businesses operating from inside those terraced houses, jewellery makers, artists and food producers.
“I have to give these people a shop window to reflect the creativity that’s been hidden, so I decided to launch the Kings Heath Artisan Market which is held once and month on York Road, on the second Sunday of the month.
“I felt like I could do more with Pip and Pals, and more for those independents like me that are beavering away at home. I realised that I could use the market to create an incubator stall for start-up micro food businesses, offering them mentoring to get them to that position. So that’s what I’m doing!
“I will work with those who are struggling to get their foot in the door to get out there and I’m going to get them ready to go to market, giving them a free market stall at first before subsidising them on a decreasing stage after that, and mentor them. It’s our own food heroes project!”
The reason Pip turned her market into a new mentoring project was because of the gap that existed when Pips Hot Sauce first launched. She explains: “I wanted this help. We don’t have money backing us, we have bills to pay, we have kids to look after and it’s not the climate to go taking out bank loans to invest in your business.
“Some of us are tiny, but we still need advice and guidance. I have had to learn things, often the hard way, over the last ten years. Through the traders that I’ve met through Pips over the last 10 years, I know that if I can’t help, I know someone who can. Now we can set up a network of mentors.
“We’re not just about selling nice trinkets, we’re about the community.”
The next Kings Heath Artisan Market will take place on Easter Sunday, April 9, from 10am until 4pm on York Road in Kings Heath. There will be an egg hunt as well as independent makers, artists and producers.
For more information on Pip and Pals, contact KingsHeathArtisanMarket@gmail.com.
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