[ad_1]
McNeill outlines that providing employees with the best travel options requires a new approach to business mobility, where delivering a positive experience is as important as controlling costs and emissions:
1. Understand how changing workforce habits impact mobility needs
Yesterday’s commuter is today’s business traveller. Hybrid and remote working means that for many who now work primarily from home, a drive to the office for an internal meeting is now a business trip that needs to be managed.
“We’re hearing that hybrid workers want to pack more into their in-office days, which may mean more local work trips,” says McNeill.
“It’s often about ‘purposeful travel’ – business travellers want to extract more value and ROI from each trip, rolling two or three into one. Work-from-home days are also not just from home. Younger workers often work from different locations as many flat-share and otherwise spend all day in one room. It’s a complex web of mobility requirements.”
McNeill emphasises the importance of mobility solutions that embrace the many shorter work journeys that employees are making as a counterpoint to the big business trips.
This means making sure that transport options are close to where people live as well as where they work – often more than just two locations. During the summer, it may even be a holiday location.
He adds: “We’ve invested in building Europe’s largest branch network – more than 1,400 locations in 40+ countries, plus more than 10,000 branches in some 90 countries and territories globally – because businesses need vehicles everywhere.”
Enterprise’s growing automated car club network in the UK, alongside daily rental branches, is adding hundreds of vehicles sited at rail stations, airports, neighbourhoods and even smaller rural communities, just down the road from wherever they’re needed.
The business also prioritises contracted corporate customers ahead of leisure and holiday rentals in light of well-publicised vehicle availability challenges.
McNeill observes: “A flexible travel strategy means it’s essential to have a reliable supply of the right vehicles. Making sure business travellers come first is essential, plus the variety of options as one size doesn’t fit all.”
2. Collaboration provides tailored solutions.
McNeill says customers want more than just cars: “You have to know how, when and where your employees travel. But you also need to know why they travel, to identify what current behaviours exist and how to change them if necessary.”
To better serve the complexity of day-to-day business travel, Enterprise/National has a large team of dedicated, strategic mobility consultants to plan detailed ground transport requirements.
“Data analysis is key,” confirms McNeill. “Where do you need vehicles, and are there rental branches close at hand? What are the journey patterns that mean your employees are defaulting to the ‘grey fleet’, and how can you move them to better, more managed solutions?
“Streamlining can increase choice and service. Replacing pool cars with dedicated on-site car club vehicles can help to remove the need for grey fleet journeys. Because those dedicated vehicles are managed more closely, businesses can improve utilisation and reduce the number of cars they have on the road.
“Rental can match the length of requirement – by the day, week, month or even year. It can start and stop exactly to fit the need.”
[ad_2]
Source link