How food and drink manufacturers in Wales utilise Welsh Government support

[ad_1]

Held at the International Conference Centre Wales (ICC Wales) in Newport, BlasCymru / TasteWales is a bi-annual international food and drink trade event organised by the Welsh Government.

As numerous manufacturers in attendance told Food Manufacture, the event is an ideal opportunity to meet buyers from around the world, with several firms reporting that they had picked up new business at its previous iteration in 2021. Buyers present included national and international retailers, foodservice and hospitality businesses and independent retailers.

Hybu Cig Cymru (HCC) or Meat Promotion Wales is a body that supports specifically the red meat supply chain in Wales and is wholly-sponsored by the Welsh Government. Its funding comes from the Welsh farmer and processor levy, with that money put back into promoting the red meat produced in Wales.

This levy allows us to market the goods, create and develop markets in Wales and overseas and act as a facilitator across the supply chain​,” Rachael Madeley-Davies, head of sustainability and future policy at HCC, told Food Manufacture.

We cover the whole supply chain from the farms to auction houses and processors, to retailers and foodservice. The support can include advice on sustainability, NPD, improving efficiency and providing access to new markets​.”

There are currently 12,000 red meat levy payers in Wales, with the organisation encompassing lamb, beef and pork producers. While at trade events like BlasCymru / TasteWales, Madeley-Davies looks to make connections between Welsh red meat producers and the buyers in attendance.

[ad_2]

Source link