The Challenge

Now that people are interacting meaningfully with AI and automated technologies, it’s time to switch our focus from what we think about these technologies to how they make us feel about ourselves.

Why It Matters

Those feelings can affect a variety of business success factors, including sales, customer loyalty, word-of-mouth referrals, employee satisfaction, and work performance.

The New Mindset

To make the most of AI and automation, companies will need to design processes, products, and communications that strategically take into account how these new technologies affect the self-image of customers and employees alike.