How a 20 cents fee upended the US gaming world

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HOW UNITY CHANGED GAMING

Unity claims that its technology underpins 70 per cent of the top 1,000 mobile games, and that people download apps made with its software four billion times a month.

Levying even a tiny fee would reap the company big rewards.

But there are plenty of alternative engines, as the software is known.

“Game makers have already begun to consider switching engines,” said Rhys Elliott, market analyst at the Newzoo consultancy.

It was all very different back in 2005, when Unity launched with promises of democratising game development.

Its software platform was cheap and easy to use, and quickly became a favourite for independent and smaller developers.

The main innovation was that designers could build on elements from other games, such as the lighting of a background or the movements of characters.

Before Unity and its competitors emerged, each game was custom-made, with graphics and everything else built from the ground up.

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