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Hong Kong-based lingerie and fashion brand 6ixty8ight will launch its first location in Indonesia after seeking a retail franchise partner in the country for a year.
The store, a joint venture between 6ixty8ight and Indonesian retailer Erajaya Active Lifestyle, will be located on the ground floor of Mall of Indonesia in Jakarta.
This month, 6ixty8ight plans to open its first location and open six more in cities including Makassar and Surabaya.
6ixty8ight is a global brand with outlets in China, Hong Kong, Macau, Taiwan, South Korea, Singapore, and Malaysia. Erik Ryd founded the company in 2002. The retailer plans to open a physical facility in Thailand in the future in addition to opening an e-commerce store there in 2020.
As part of a five-year franchise agreement with Thai Tuan Group, one of Vietnam’s main textile producers and suppliers to the fashion industry, 6ixty8ight expanded into Southeast Asia last year with the launch of its first brick-and-mortar store in Vietnam.
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