CORPORATE personality Datuk Eddie Ong Choo Meng has launched MoneyX, the mobile super app that he hopes will turn him and his company Hextar Technologies Solutions Bhd (HexTech) into a household name.

While it is going to be a challenging journey – the financial technology (fintech) space is not an easy landscape to succeed as many have tried and failed – Ong is confident that his mobile super app MoneyX will be the next big growth driver for the loss-making HexTech.