Savill joins the brand with 20 years of experience within the travel industry to support in the development of HF Holidays and maximise growth for the brand.

Focusing on growing group sales in both the B2B and direct space into HF Holidays’ UK country houses and overseas portfolio, Savill will support Andrew Turner, head of commercial and business development in enhancing HF Holidays’ commercial strategy.

Initially working for one of the UK’s largest teletext agents, Savill has worked within specialist long haul teams, managed specialist ski, lakes and mountain brands and spent several years as sales manager at Dawson and Sanderson.