Gulf countries among top target markets at Milan’s Tuttofood 2023

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GCC food & beverage markets are of increasing interest for brands and companies worldwide, as the media attests. In fact, the UAE and other Gulf Countries will be one of the focuses of the upcoming edition of TUTTOFOOD, at Milan’s fieramilano exhibition centre from 8 to 11 May 2023.

GCC will be one of the most represented areas in terms largest delegations of hosted buyers, together with other top-of-mind markets for Italian and international producers such as the US and Canada, Europe and the UK, Australia, Hong Kong, Brazil, and India, for a total of at least 750 high-profile buyers from 75 countries. Therefore, TUTTOFOOD 2023 will be a no-miss venue to combine tradition and innovation in Italian food, as well as in international excellence specialties. Sector focuses will include large-scale retail, excellence gastronomy, Ho.Re.Ca. and food service.

TUTTOFOOD 2023 is already a success aiming at numbers comparable to pre-Covid records. Buyers will have the opportunity to meet with more than 2,000 brands from at least 40 countries that have already registered. Particularly large representations will come from, in order, Spain, the Netherlands, Belgium, Germany, Greece, Ireland, Denmark, Turkey and the USA. Large players will be complemented by an important presence of Italian PDO and PGI consortiums and foreign collectives, which will enable an even more incisive collaborative supply chain approach. Italian consortia include, among others: Balsamic Vinegar of Modena, Finocchiona, Gorgonzola Cheese, Montasio Cheese, Mozzarella di Bufala Campana, Parmigiano Reggiano, Pecorino Romano, Pasta di Gragnano, Pecorino Toscano, Prosciutto Toscano.

This year’s new feature in the exhibition layout will be the GreenTrail: a transversal pathway identified by a specific visual identity and dedicated signage, which will help people discover green, plant-based, km zero, as well as healthy, rich-in and free-from products through all areas of the event and at the stands of all exhibitors, with a view to encouraging the fight against waste by facilitating healthier, sustainable and responsible food choices. The most active countries in the event in these segments include Estonia, France, Germany, Ireland, and the Netherlands.

A real no-miss will be Retail Plaza by TUTTOFOOD, a unique format in which major Italian and global retail brands interact with companies and other stakeholders in a close dialog that is difficult to achieve in other contexts. The Better Future Award will be back too, the award sponsored by TUTTOFOOD in collaboration with the publications Gdoweek and MarkUp that recognizes sustainable innovation.

In the next edition, TUTTOFOOD will reintroduce the TUTTOGOOD initiative in collaboration with the Banco Alimentare food bank and other NGOs, including Pane Quotidiano, a charity that, over the years, has made it possible to recover tons of still eatable food at the end of event days.

TUTTOFOOD 2023 will take place at fieramilano from May 8 to 11, 2023.



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