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Google’s cash grants to black entrepreneurs have a “life changing” effect on their ability to build businesses, one of the ten British founders selected for a share of the US group’s $4 million (£3.3 million) Black Founders Fund has said.
Lottie Whyte, who runs an athletes’ recovery equipment company called MyoMaster, said the most valuable impact of the grants was the doors it opened.
“We are a couple of years old and the next stage is about scaling up. I think that is where particularly black female entrepreneurs get stuck,” said Whyte, 34, whose products include massage guns and anti-swelling compression boots.
“At the start you can bootstrap but when you are trying to scale up you really need additional funding to do that. And
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