Google Maps Chief Sees New Directions for Digital Navigation

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What’s the weather at the cafe? How much is a haircut at the salon? Digital navigation tools have already gone far beyond giving directions, and more changes are on the way.

Alphabet Inc.’s Google Maps is the fourth most popular mobile app in the U.S. by unique visitors age 18 and up, according to Comscore, making it more popular than the mobile apps of Instagram and Tiktok as well as its closest direct competitor, Apple Maps. The Google Geo group, which runs the Maps app, now also oversees the company’s Waze mapping service.

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