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EXECUTING A GAME PLAN
Vanroboys’ first taste of entrepreneurship was on his family’s farm in Ontario, Canada. “I watched my grandpa and dad get involved in many different types of businesses — everything from trucking companies to bingo halls to sports teams — whenever things slowed down on the farm during the colder months. They have always worn multiple hats at once; with that, I have always been surrounded by entrepreneurial role models being their own bosses and dictating their own destiny.”
His college plans were to focus on playing D1 hockey and explore the field of finance. “I always had interests in finance, numbers and money; as a kid I considered a trip to the bank fun. Getting to Bentley, I was excited to study finance; but when I got here, I discovered something even more interesting: economics.”
Like his playing style on the ice — quick and swift plays to score a goal — Vanroboys pursued his new academic interest. “I became much more knowledgeable and understanding of the general economy, how it works, how to navigate it and how to identify opportunities within it,” Vanroboys says. “I always think of the Eco-Fi major as a clock: the face and hands represent finance while the gears and inner workings are economics. Without one, the other is absent.”
Vanroboys has also taken lessons from his coursework “to practice on EndorseMate like a mini-incubator program.” In one course, New Venture Planning and Financing (MG 336), he learned how to construct and manage capitalization tables, a breakdown of a company’s equity ownership, and created one for EndorseMate while also completing one for his class assignment. In the course New Product Development and Marketing (MK 330), he learned how to develop go-to-market strategies, value propositions and other branding and marketing necessities.
Outside of the classroom, Vanroboys practiced his business acumen in student organizations. He helped create the Bentley Blockchain Association, which helped introduce Bentley to cryptocurrency as a payment method for tuition. In the Entrepreneurship Society, Vanroboys collaborated with faculty members to offer input and help develop the Entrepreneurship Initiative as a future resource for student-run businesses.
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