CHICAGO — PepsiCo, Inc. is planning to take its Gatorade brand into the functional water segment next year with the launch of Gatorade Water. The new product features alkaline water that is electrolyte infused and has been developed to help support all-day hydration for active people, according to PepsiCo, Inc.

The water is purified with a 7-step, enhanced filtration process, PepsiCo said, and contains 65 mg to 90 mg of sodium (electrolytes) per bottle. The product will be available in 1 liter, 700 ml sport cap and 700 ml six-packs beginning in the first quarter of 2024, PepsiCo said. The bottles also will tackle sustainability in the form of 100% recycled plastic.

“The Gatorade portfolio continues to play in a league above our competitors by providing athletes with the most complete portfolio of performance and wellness solutions on the market,” said Mike Del Pozzo, president and general manager of the Gatorade portfolio. “Gatorade Water will bring the trust and credibility of the Gatorade bolt to the water aisle, adding unflavored alkaline water as yet another solution for active people.”

Emily Boido, senior director of marketing at Gatorade, added that the product launch is a direct result of a consumer need for solutions “not only in the heat of performance, but also throughout the day.”

“With the launch of Gatorade Water, we’re bringing active people an unflavored alkaline water option that is electrolyte-infused for a refreshing and crisp taste and is from a brand they trust,” Ms. Boido said.