French campaigners call for regulation against SHEIN | Sustainability News France

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Image Courtesy: curiocity.com

Campaigners for the French political group Place Publique are urging action against SHEIN, the world’s largest retailer of ultra-fast fashion, citing worries about its effects on the environment and human rights.

The campaign highlights the environmental catastrophe caused by SHEIN’s use of polyester, which is made from processed oil and gas. According to reports, synthetic clothing contaminates the waters by releasing microplastic fibres. The campaign contends that SHEIN’s up to 8,000 daily product introductions contribute to climate change since excessive consumption is promoted.

A member of the European Parliament (MEP) supports the effort, which requests immediate regulation in a letter to Bruno Le Maire, the French Minister of the Economy. Legislative and legislative actions should be taken to counteract ‘cultural obsolescence’ by limiting the use of marketing and advertising tactics in public spaces, online communities, and the media. Brand websites that add 1000 or more new products per day ought to be delisted or blacklisted.

The campaign claims that investigations by NGOs and the media have revealed social rights violations, abusive working conditions, and the usage of cotton produced by Uyghur slaves in SHEIN’s production system. This is highlighted in the letter. SHEIN’s attempts to influencer-manipulate and create false claims on their website no longer hide these problems.

SHEIN, in the opinion of Place Publique, stands for a sector of the economy that disregards social rights, pollutes the environment, and disregards human rights. Place Publique urges immediate action at the national level in France through the establishment of a legislative and regulatory shield. The recent adoption of corporate duty of care legislation in the European Parliament is seen as an important step in reducing SHEIN’s destructive power. Executive and legislative authorities must take concrete action and go beyond empty words to enact policies that safeguard citizens, human rights, and the environment.



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