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Part of the Perry Sport, Aktiesport, and Sprinter shops are set to reopen, with British retail giant Frasers Group reportedly taking over operations. It comes after the parent business of Perry Sport, Aktiesport, and Sprinter, Sports Unlimited Retail, declared bankruptcy in December. At the time, the corporation possessed 54 locations.
According to Dutch media station RTLZ, up to 20 businesses would remain open. The exact amount is yet unknown, making it impossible to predict which jobs will be kept. In doing so, it is unclear whatever will happen to the shop names.
Since the bankruptcy filing in December, there has been a clearance sale at the Aktiesport, Perry Sport, and Sprinter outlets. Only debit cards are accepted at the sites, and different discounts have been offered. It is unknown what will happen to the remaining outlets in Sports Unlimited Retail’s portfolio.
Perry Sport and Aktiesport were bought by the UK’s JD Sports in 2016, which had saved the brands from United Sports Group’s (USG) bankruptcy. JD Sports spent € 26.5 million for both Dutch brands.
Perry Sport and Aktiesport were merged to become Sports Unlimited Retail, a new business, which was then transferred to another JD Sports company, Iberian Sports Retail Group S.L., in which the group already held a controlling ownership. Later, in 2023, the British business purchased all of the Spanish group’s shares, regaining complete control of Perry Sport and Aktiesport. It was stated in the summer of 2023 that Perry Sport and Aktiesport will be changed to the Sprinter formula. Sprinter is the Spanish sibling chain of the two sports stores.
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