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The Wives Roundtable Foundation has announced the re-launch of its Digital Academy for Female Entrepreneurs (D.A.F.E) programme designed to improve the livelihoods of female entrepreneurs in Lagos State.
This phase of the programme is supported by a $10,000 grant from The Coca-Cola Foundation (TCCF).
The initiative, which seeks to economically transform the businesses of 500 women in the Surulere area of Lagos State through increased levels of digital literacy, started to run from March 2, 2023 and would continue till May 2023. The programme will help boost the overall efficiencies of small businesswomen and will scale their businesses, increase revenue and create more jobs in their communities.
Founder/Programme Director of the Foundation, Amaka Chibuzo-Obi, reiterated the commitment of the foundation to support low-income women to live better lives for themselves, their families and society.
She said: “We are committed to making a meaningful impact in the lives of the women in our communities. Improving the quality of life of women through education is a mandate we hold dear to heart and having The Coca-Cola Foundation support to us in this mandate is something we will always be grateful for.”
According to the President of The Coca-Cola Foundation, Saadia Madsbjerg, TCCF continues to support such initiatives based on its legacy of driving community wellbeing in Africa through grants to non-profit organisations for social impact programmes.
“We are thrilled to partner with Wivesroundtable Foundation as they work to bridge the digital divide by empowering middle-aged female entrepreneurs to upscale their business operations and thrive in a competitive landscape,” Madsbjerg said.
She further explained that the number of female entrepreneurs in Nigeria has increased over the years due to opportunities made available to women. The initiative also reflects a pillar of the system’s African sustainability platform, JAMII, which is to economically empower women and youth entrepreneurs in Africa.
Through its unique style of education, the initiative is designed to increase the interest of women in technology and the utilisation of digital tools which will help create more digitally savvy women, reduce inequality in the digital space and boost income. The initiative will take the women through a curriculum encompassing an introduction to social media, social media strategies as well as digital marketing.
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