Footwear maker Bata in talks for strategic partnership with Adidas: Report

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Through the collaboration, Adidas is likely to use Bata India’s retail network to boost its presence in India, a news report said.

Bata India's talks with Adidas are likely at an advanced stage with final deal contours in the works.Bata India’s talks with Adidas are likely at an advanced stage with final deal contours in the works.

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Footwear manufacturer Bata India is in talks with sportswear giant Adidas for a strategic partnership, CNBC-TV18 reported on Thursday citing sources, sending shares up as much as 7.3%.

Through the collaboration, Adidas is likely to use Bata India’s retail network to boost its presence in India, the report added.

Bata India, the flagship of Netherlands-based Bata BN, houses brands like Hush Puppies and Scholl and has more than 2,050 stores across the country, according to its latest annual report.

First published on: 17-08-2023 at 14:45 IST



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