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A manufacturing firm, Dolidol International Group, has expanded into the African market and accelerated growth through its product membership.
The firm’s Managing Director, Jaafar Harti, said recently in an interview, that the company invested close to $300 million to expand its operations in Morocco to grow as a pan-African brand and spread its tentacles across the African continent.
He said the company, being Africa’s leading brand of mattresses, foam and bedding products, is the exclusive licensed manufacturer of the American brand therapeutics in Morocco.
He pointed out that Dolidol, founded in 1972, currently operates three complementary activities vis-a-vis its sleep business and carpentry operations in Morocco.
He mentioned that the group also has large infrastructure projects for educational institutions and clinics, which are currently exported to sub-Saharan African.
Harti said the inclination to deepen the company’s presence across the continent was what paved the way for the establishment of the first plant outside Morocco, in Abidjan, Côte d’Ivoire, in 2016, and the Mouka acquisition in 2021, which has given access to the largest African market where it has continued to thrive.
Notwithstanding the challenges in the sleep industry, he expressed the optimism to maintain its majority market share.
“We are firm believers in Africa’s ability and the capacity to grow faster than the continent did over the last years. The best is about to come as we are leaders in all our businesses,” he said.
Additionally, Mouka’s Managing Director, Femi Fapohunda, has affirmed that as a member of the Dolidol Group, the group intends to remain a trendsetter in the industry while adequately catering to consumer needs.
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