LONDON, Nov. 23, 2023 (GLOBE NEWSWIRE) — As per The Business Research Company’s financial wellness program global market report 2023, the global financial wellness program market is set to experience substantial growth, progressing from $1.78 billion in 2022 to $2.04 billion in 2023 at a Compound Annual Growth Rate (CAGR) of 14.6%. The financial wellness program market is projected to further burgeon, reaching $3.39 billion by 2027 with a sustained CAGR of 13.5%.

Growth Potential: Addressing Financial Stress through Awareness

A key trend propelling the financial wellness program market is the increasing awareness of financial stress. As financial stress continues to impact individuals globally, financial wellness programs emerge as a crucial solution to alleviate anxiety and enhance overall financial well-being. Programs encompass a range of services, including budgeting, saving, debt management, and financial education. A CNBC survey in April 2023 revealed that 70% of Americans feel financially stressed, with 52% stating an increase in financial stress since before the COVID-19 pandemic. This growing awareness is expected to drive the financial wellness program market.

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Major Players Pioneering Financial Well-Being

Leading the charge in the financial wellness program market are major players such as Bank of America, Empower Retirement, Prudential Financial Inc., Nationwide Mutual Insurance Company, and others. These industry giants are at the forefront of providing comprehensive financial wellness solutions to address the diverse needs of both employers and employees.

Trends: Technology Integration for Enhanced Solutions

A prominent trend in the financial wellness program market is the integration of technology. Companies are leveraging new technologies to sustain their market position and offer enhanced services. BrightPlan LLC, for example, launched the BrightPlan Total Financial Wellness Calculator in February 2021, utilizing technology to quantify the benefits of financial wellness benefits for both employers and employees. This reflects a broader trend of incorporating technology to revolutionize the delivery of financial wellness solutions.

Segments: Tailored Programs for Diverse Needs

The financial wellness program market is segmented by type (For Employers, For Employees), program (Financial Planning, Financial Education And Counseling, Retirement Planning, Debt Management, and Other Programs), and application (Large Enterprises, Small And Medium Enterprises). This segmentation allows for tailored programs that cater to the specific needs of employers and employees, ensuring a comprehensive approach to financial well-being.

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Leading Regions: North America Takes the Lead

In 2022, North America emerged as the largest region in the financial wellness program market. The region’s dominance highlights the widespread adoption of financial wellness programs in the corporate landscape. As the financial wellness program market expands, North America continues to play a pivotal role in shaping the industry’s trajectory.

For businesses looking to capitalize on the burgeoning financial wellness program market, this comprehensive report serves as an essential guide. With insights into growth potential, trends, and key players, businesses can strategically position themselves for success. Leveraging technology and tailoring programs to meet diverse needs will be critical. By adopting innovative solutions and staying attuned to market dynamics, players can scale their business and contribute to the transformative journey of financial well-being.

Financial Wellness Program Global Market Report 2023 by The Business Research Company provides insights on the financial wellness program market size, financial wellness program market segments, financial wellness program market trends, drivers and restraints, major competitors’ market positioning, revenues and market shares.

The Business Research Company has published over 6,500+ industry reports, covering more than 2,500+ market segments and 60 geographies. The reports draw on 1,500,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders.

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