A startup ghost hunting firm in Caerphilly said it has already sold out its first paranormal experience events – including at Wales’ most haunted ancient pub. Paranormal investigations company, That’s The Spirit, has sold out its first two events at some of Wales’ most haunted locations, including at the notorious Skirrid Inn near Abergavenny.

The events will allow small groups of people to visit historical buildings across south Wales, which have a reputation for being haunted, and be guided through a paranormal investigation by mediums and investigators. The firm was launched in October 2022 by new mother Chloe Davies, 31, during her maternity leave.

A former sceptic until experiencing a ghost sighting in her own home three years ago, Ms Davies started building up experience volunteering as a paranormal investigator on weekends while working as a graphic designer during the week. It wasn’t until she discovered the huge number of fellow ghost hunters that she identified a gap in the market for a paranormal events company based in south Wales.

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Ms Davies said: “Over the past few years we’ve seen an increase in people turning to things like meditation, tarot reading, crystal healing and so on. There’s a growing openness towards spirituality, which is closely tied with the occult and the paranormal.

“When I realised that my interest was shared with others and that there was a real demand for events in which people could explore their intrigue in the paranormal, I knew I could grow a successful business while doing what I loved.”

Using her graphic design skills, she built the company’s website and leveraged contacts from her own paranormal investigations to book events at haunted locations in Wales.