“Because at the end of the day, we’re a business. We have to make sure that we make money.”
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8 mins read
21 March 2023
Despite the fact that it rides on a familiar platform (the MEB from the Volkswagen Group), is a fairly conventional shape and is aimed right at the heart of Europe’s busiest car segment, the new Ford Explorer EV is about as revolutionary as any car revealed so far this decade.
Not necessarily in terms of its technological make-up or its functionality targets (both being largely in line with what has come to be expected of cars of its type) but because it marks the start of a ground-up overhaul for a large, historic and much-loved car maker.
Ford’s reinvention has been a long time coming, and so far the headlines (which often transcend the automotive media sphere, such is the firm’s societal weight worldwide) have predominantly been focused on the company’s shedding of aspects of its previous era: Mondeo, Fiesta and Focus retired, Saarlouis factory up for sale and, most recently, 3800 European jobs axed in Ford’s EV shift.
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