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The European Laboratory Research & Innovation Group (ELRIG) UK, which is based at Salisbury House on Station Road, has announced the formation of its Engagement Strategy Work Group (ESWG).
ELRIG is a not-for-profit, volunteer-led community, comprising a diverse global network of over 22,000 life science professionals from biopharma, CRO’s, academia, or with vendor companies.
The new group will provide strategic direction and guidance to help ensure the ELRIG community continues to grow and thrive through engagement and access to a more diverse and inclusive network.
The ESWG team includes Cambridge input from Abby Edwards, senior content editor at BioStrata; Alison Rawlinson, head of marketing at Qkine; Kayvan Richter, research communications and marketing manager at Cancer Research UK; Dr Michelle Ricketts, managing director at Codon Communications; and Dr Sophie Rose, head of business development, Europe at Metrion Biosciences.
“We are aiming to provide platforms for scientific exchange that resonate whether you are an early career professional, academic, entrepreneur or pharma/biotech leader. This mentality has provoked the change to a more strategic look at different ways to engage our community through the ESWG,” said Dr Chris Williams, engagement strategy work group lead, ELRIG UK, and founder and managing director, Questae Coaching & Consulting, adding: “As ever, we are truly thankful to our volunteer members who have stepped forward to join this team and are open to other applications from those who believe they can bring these philosophies to life across our community.”
Emily Norman, marketing and communications manager, ELRIG UK, said: “We are passionate about engaging our members in the high-quality content we provide and committed to delivering complementary scientific programmes that are relevant and respond to the needs of our diverse network.
“The newly formed Engagement Strategy team will work alongside all ELRIG’s Work Groups to improve access to the scientific content from our conferences and networking events through digital platforms, publications, and media partnerships, as well as promote inclusivity, collaboration, and sustainability.
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“In doing so, we hope to widen our reach into the life sciences community, attracting new members to our events and into the ELRIG organisation.”
“We’re honoured to be able to support ELRIG by sharing and implementing key learnings in digital marketing and PR from across the sector to help drive further growth and ensure the content shared by leading experts from the network is available to a wider audience, via both in-person events and online platforms,” said Dr Ricketts.
More about ELRIG here.
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