Car rental provider Enterprise Holdings has rebranded to Enterprise Mobility to reflect the ‘evolution’ of its ‘global network of mobility solutions’, the company announced on Thursday (26 October).

In line with the new corporate brand, the company has also rolled out a new logo and tagline: ‘Advance the world, one journey at a time’. However, all Enterprise Mobility brands will remain unchanged as key offerings in its portfolio.

“This marks the beginning of our next chapter, reinforcing our 90,000-strong global team’s commitment to deliver exceptional service for partners, customers and neighbours – innovating with intention to meet their ever-changing needs,” said Enterprise Mobility president and CEO Chrissy Taylor.

The 66-year-old company was first established in St. Louis with a fleet of seven cars. It has since expanded to include several brands – such as Enterprise Rent-A-Car, National Car Rental and Alamo – and services such as fleet management, carsharing, vanpooling, truck rental, luxury rental, retail car sales and vehicle subscription. 

Enterprise currently has a global fleet of more than 2.3 million vehicles with rental locations in more than 90 countries and territories, including more than 40 countries across Europe. 

“Enterprise Mobility brings together the full portfolio we have to offer as we continue to invest heavily to meet customer mobility needs today and into the future,” Taylor added.

The group’s previous brand refresh came in 2009, following Enterprise Rent-A-Car’s 2007 acquisition of Vanguard Car Rental Group, parent to the National Car Rental and Alamo brands.