Deeside Timberframe, a leading timber systems provider for house builders and construction companies, has announced the appointment of Kirsten Bell as its new finance director. This appointment is part of a realignment of senior roles within the company.

Background

Deeside Timberframe, based in Stonehaven with a facility in Throsk, specializes in the design, manufacture, and installation of timber systems for the construction industry. With a strong market position and increasing demand for sustainable construction, the company aims to achieve significant growth over the next three to five years.

Kirsten Bell brings 16 years of finance experience in the construction industry to her new role. Prior to joining Deeside Timberframe, she served as the finance director of sister company Bancon Construction for nearly six years. She also held the position of enterprise resource planning project manager with Deeside Timberframe for 18 months.

Before her time at Bancon, Bell held financial controller roles with Chap Group and Mansell, further solidifying her expertise in the field.

Executive Reshuffle

As part of the executive reshuffle, Derek Wann, former commercial director, has taken on the role of UK business development director. Stewart Ferguson, previously the operations director, has been appointed contracts director. These changes aim to enhance the company’s commercial focus and pursue new business opportunities while maintaining strong relationships with existing customers.

In addition, John Cain has been appointed to the newly created position of national sales manager. This move reflects Deeside Timberframe’s strategic expansion into the English market.

Business Plan and Growth Strategy

David Crawford, managing director of Deeside Timberframe, expressed his excitement about the restructured senior management team and its alignment with the company’s business plan. The plan focuses on delivering significant growth by capitalizing on the company’s strong market position and the increasing demand for modern, sustainable construction.

Crawford highlighted Kirsten Bell’s role in transforming the company’s systems and reporting, emphasizing her ability to drive financial success in her new position as finance director. He also emphasized the support of Derek Wann, Stewart Ferguson, and John Cain in their respective roles, which will contribute to pursuing new business opportunities and strengthening relationships with existing customers.

Conclusion

The appointment of Kirsten Bell as finance director marks an important step in Deeside Timberframe’s growth strategy. With her extensive experience in finance within the construction industry, Bell is well-equipped to drive financial success and support the company’s plans for significant growth.

The realignment of senior roles within the company, including the appointment of Derek Wann as UK business development director and Stewart Ferguson as contracts director, further strengthens Deeside Timberframe’s commercial focus and ability to pursue new business opportunities.

With a newly created national sales manager position filled by John Cain, Deeside Timberframe is poised to expand into the English market and capitalize on the increasing demand for sustainable construction.

Overall, these strategic changes in senior management positions position Deeside Timberframe for continued success and growth in the coming years.