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As part of the Travel News Market, the most significant business tourism event in Stockholm, Croatia has been named the best destination for weeklong trips in 2024. This recognition is based on research conducted by the professional magazine Travel News and Nordic Bench, which declared the top destinations in several categories.
“Another in a series of awards for Croatia confirms that we have had a very successful tourist year, achieving excellent results in many markets. These positive outcomes and trends provide the best foundation and introduction to the upcoming year, which will be very challenging. However, awards like these confirm that Croatia will remain a significant player on the tourism map of Europe in the coming years,” said Kristjan Staničić, director of the Croatian Tourist Board.
The research surveyed 1,500 Swedes across the country to discover what is most important to them when choosing vacation destinations. Three categories of travellers were identified: those seeking value for money, those prioritizing safety, and those preferring luxury travel. In the “Affordable Week” category, awards were given for the weekend destination of the year, the weeklong destination of the year, and the long-haul destination of the year (distant markets). Croatia won the title of the most accessible weeklong destination for 2024, competing against countries and destinations such as Mallorca, the Canary Islands, Cyprus, Turkey, Bulgaria, and Albania.
“This recognition, coming after another successful season, is an indicator that we are still recognized in this market and in people’s focus, giving us hope for another successful season. It is especially gratifying that this result comes directly from potential guests we count on in the future, and that we have managed to position ourselves as a desirable destination in the minds of the Swedes,” emphasized Vedran Sušić, director of the Croatian Tourist Board Representation for Scandinavia.
Croatia was represented at the Travel News Market by the Croatian Tourist Board Representation for Scandinavia, which participated in numerous meetings with partners and media. The Travel News Market Event brought together tour operators, airlines, travel agencies, travel planners, MICE experts, and providers of various services from around the world. More than 150 exhibitors participated, over 1,000 meetings were booked, and numerous seminars were held.
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