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Armstrong World Industries case study
How global B2B brand Armstrong World Industries is empowering its marketers to scale new heights.
Armstrong asked the Enterprise Solutions team at B2B Marketing to create a team development package that would work for the most junior to the most senior marketing team member, including:
- Face-to-face training
- Events
- Team Premium membership
- The B2B Leaders programme
“In a short space of time of partnering with B2B Marketing, the Armstrong team has seen improvements in both marketing metrics and in meeting its immediate challenges.” says Armstrong’s marketing and commercial excellence director, John Kerr.
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