Charlotte Bwana has been appointed as Audiomack’s Vice President of Marketing and Brand Strategy for its African Operations. In this new role, she will be responsible for leading operations in developing impactful brand strategies as well as securing promotional initiatives across Africa.

Her leadership and promotional expertise has been instrumental in attracting and sustaining a large and diverse customer base across Africa. Over the years, she has secured major partnerships that have aided the company’s expansion into the African continent as well as forge strong relationships with prominent entities, such as Afrochella, Y FM (South Africa and Ghana), SportsceneSouth Africa, Diageo Nigeria, MTN Nigeria amongst others. 

Most recently, she led the team that negotiated another deal with Paramount’s MTV Base Africa through an editorial partnership aimed at integrating the curatorial voice and programming of MTV Base into the Audiomack platform throughout Africa. This deal further demonstrates her ability to strategically identify opportunities that will benefit the music brand’s growth.

Commenting on the remarkable accomplishment, Senior Vice President of Marketing and Brand Strategy for Audiomack, Jason Johnson, stated, “I am very pleased to announce Charlotte as the new Vice President.

Over time, she has been pivotal in accomplishing numerous collaborations and achievements for the company, playing a fundamental role in the expansion of our music streaming services across Africa. Her marketing expertise has been an essential factor in our expansion and the efficient implementation of our business collaborations, resulting in remarkable growth for the company. Owing to this, we are delighted to advance her to this role, and I am eager to keep collaborating with her to accomplish our company’s objectives” he added.

Bwana is a media and brand strategy expert with over nine years of experience in the music industry. She is an astute relationship management strategist, with the ability to build trust through optimizing performance to achieve desired results. In 2021, Charlotte became a voting member of The Recording Academy (Grammys) and in 2022; was listed as Billboard’s International Power Player.