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In this Business Talk interview, Pieter Bensch – Executive Vice President for Sage in Africa and the Middle East – talks about Sage’s research into South African SMBs.
Bensch has 26 years of experience in the technology industry, with leadership roles in complex ICT businesses across Europe, the Middle East, and Africa.
He first worked as a business consultant at Transnet, before becoming the MD of PC Software Academy in the 90s.
Bensch then joined Oracle as a Senior Director, where he also served as the Vice President and MD of Oracle South Africa.
In 2015, Bensch moved to Hewlett Packard Enterprise (HPE) as the Managing Director for South Africa.
Bensch remained in this role until 2017, after which he took on his current executive position at Sage.
He is responsible for growing the company’s business across the MEA region while disrupting and leading the market.
Interview with Pieter Bensch
In this Business Talk interview, Bensch talks to Michael Avery about Sage’s recent research on South African small and medium businesses.
He details the findings of this research, such as the biggest challenges South African SMBs face and their business confidence levels.
Bensch then discusses the solutions Sage provides – including its cloud-based HR, payroll, accounting, and finance solutions – and how they benefit local SMBs.
He also explains how the government can help support SMBs, especially given the load-shedding crisis and the lingering effects of the Covid pandemic.
The full Business Talk interview is embedded below.
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