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How to Build a Site with AI: What Are Your Options?
To understand how powerful artificial intelligence is in the website building arena, we had a go ourselves at creating our own website – Pawesome Bites. Our fictional store is an ecommerce website that sells sustainably sourced pet snacks. To help our furry friends find their next favourite food, we used an AI website builder, AI tools, and AI add-ons to see what we could come up with. Here are your options:
Using a web builder
Tools like Mixo.io, The Grid, and Wix Artificial Design Intelligence (ADI) help you create a website just from giving the platform a prompt with details about what you need. For instance, we used Mixo.io using the prompt “Fun and vibrant ecommerce site that sells home-delivered sustainably made pet food.” This is what we got back:
Which one is better: Mix.io or Wix ADI?
The use of adorable pet pictures and the friendly-toned copy definitely fit some of the criteria we were looking for – all from just one prompt. The other great part about tools like Mixo.io is that they account for SEO. Based on your prompt, it will discern which keywords your business will likely target and add this into the copy.
However, the downside is that the website is still far from perfect and could easily get penalised by Google’s algorithm if you publish it as is. For instance, all the reviews that appear are obviously fake and don’t do the best job at fostering trust amongst readers. It also isn’t clear where the system gets the images from so you’ll probably need to replace them with your own or licensed pictures to avoid copyright issues. The text also tries its best to recycle the key phrases you fed it in the prompt so you’ll need to go back and edit. Therefore, from our experience with Mixo.io, your best bet is using it as a tool for inspiration rather than a full-blown replacement for website building.
Wix Artificial Design Intelligence (ADI) is a bit more sophisticated than Mixo.io. It asks you more specific questions about your website goals, features, and tools that you want to include. For example, you might say you want it to include a booking platform or an automatic chat box. Therefore, you have a range of choice depending on how sophisticated you need the system to be on your hunt for inspiration.
Keep in mind Wix ADI is different from the standard Wix. In short, Wix Editor lets you edit everything about your website, whereas ADI doesn’t offer templates – it produces a design based on what you tell it to do. You can make changes to the website after ADI generates it, but compared to the standard Wix, you’ll be limited in the amount of apps and features you can embed.
Although compared to Mixo.io you can’t see dog pictures or other factors that make it more obvious it’s a dog treat ecommerce business, in some ways that’s a win. Wix places normal stock images throughout the site to signal where pictures can be placed, but because they’re random stock images that come with the layout, you can source your own images with the peace of mind you won’t need to think about copyright issues. The other great part is that you can edit on a page-by-page basis, meaning you can play around and edit based on what you think would help ease the user journey through your website.
Verdict: Is using an AI website builder worth it?
Based on our experience with Wix ADI and Mixo.io, an AI website builder is far from a replacement for website creators. For instance, with Mixo.io, we found that it was a good source of initial inspiration for copy and structure, the actual layout and colours of the website didn’t change significantly. Therefore, you’ll need to get a subscription to get access to features that make the system more responsive and sophisticated.
However, even with a subscription for either AI website builder, you’ll still need to do lots of tweaking to get the website to the standard you want it to be.
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