• The $200,000 donation is an extension of an existing partnership between Bud Light and the National LGBT Chamber of Commerce 
• The beer brand’s parent company, Anheuser-Busch, continues to shed billions in market value as a national boycott appears to be sticking
• The boycott started when Bud Light partnered with trans Dylan Mulvaney for a campaign 

Bud Light announced Tuesday that it is donating $200,000 to the National LGBT Chamber of Commerce in support of its Communities of Color Initiative, as the company continues to struggle in the wake of the Dylan Mulvaney scandal.

The once most-popular beer brand in America continues to hemorrhage market value in the wake of its April partnership with trans Dylan Mulvaney. 

The partnership sparked protests and backlash and parent company Anheuser-Busch has shed $26 billion in value in mere months.

Bud Light’s latest donation to the LGBTQ group is an extension of a partnership established last year between the company and the NGLCC, and a continuation of work Bud Light and parent company Anheuser-Busch have done with the LGBTQ community for years.

‘This initiative is designed to support the growth and success of minority LGBTQ+-owned businesses through certification, scholarships and business development in an effort to create equal opportunities for the economic advancement of small businesses in the LGBTQ+ community,’ read a release announcing the initiative.

‘The brand will also be supporting NGLCC’s first-ever CoCi Biz Pitch program, where the winning minority LGBTQ+ business owner will receive $5,000 and have the chance to go on to compete at the 2023 NGLCC International Business & Leadership Conference LGBT Biz Pitch Competition for $50,000 in cash and prizes.’

Bud Light’s parent company Anheuser-Busch has seen its market value plunge since the disastrous campaign with transgender-influencer Dylan Mulvaney.

Shares tanked Wednesday to a new eight-month low of $53. AB’s overall sales have dipped by 10 percent compared to the same time last year. 

Since April 1, the company has consistently been losing value, as experts say the situation ‘just keeps getting a little worse each week’.

AB’s competitors, however, have added $3.2billion in market value to their brands in the same time.

Molson Coors, which owns Coors Lite, has seen an increase of $2.2billion in market value, around 20 percent, while Heineken has enjoyed a $1billion spike – an increase of 1.7 percent. 

Experts continue to predict bad news for Bud Light. ‘We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,’ wrote JPMorgan analysts in a note to clients last week.

In the company’s latest attempts to deal with the backlash, Anheuser-Busch has told wholesalers it will buy back unsold cases of Bud Light that are past their expiration date.

The company has also turned to its more traditional  advertising themes as it tries to win back consumers and improve its image. 

Recently, the company turned to offering steep discounts for people who buy Bud Light. A $15 rebate was offered online during Memorial Day weekend, which in some places would have made a case of Bud Light free.

Commentator Ashley St. Clair shared a picture of a promotional offer on Twitter and poked fun at it.

‘The Bud Light marketing team must still be all women if they think a coupon will get a man’s attention,’ she wrote.

Despite Bud Light and CEO Michel Doukeris’ best efforts, the brand hasn’t seen any rebound in sales since the Mulvaney partnership.   

About two months ago, Mulvaney posted the digital content to her accounts to coincide with the NCAA March Madness tournament – joking that she wasn’t even sure what sport she was promoting. 

The campaign was the brainchild of Alissa Heinerscheid, vice president of marketing for Bud Light, who was placed on leave soon after the incident. Her boss, Daniel Blake, Budweiser’s group vice president for marketing, was also removed from his role in the backlash. 

For the week ending May 6, in-store sales of Bud Light across the US were down 23.6 percent compared to the year before. And the week before that, ending April 29,  sales dropped by 23.3 percent.

This follows declines in sales for the week ending April 22, which saw a 21.4 percent decline. Seven days earlier, the dip has been 17 percent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.

The data – showing that US sales of Bud Light are dropping by as much as 20 percent each week – is being uniformly viewed by industry experts as a negative trend that may not reverse itself anytime soon.

Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the ‘whole industry is in shock’.

He claimed the newfound demand for lagers not owned by Anheuser-Bush could result in a trickle-down effect on the industry.

He said: ‘Even Bud’s competitors aren’t really dancing on the grave because they know it could have happened to them.

‘You can’t just flip a switch and make beer. You know, beer is brewed. It takes, you know, at least a couple of weeks to make.’

Across social media platforms, Bud Light has turned off the reply function in the wake of intense online backlash to its partnership with trans influencer Dylan Mulvaney, which has led to a national boycott of Anheuser-Busch products. 

The company hasn’t  posted on Twitter since April 14, opting to skip the Memorial Day weekend when beer consumption is part of many celebrations. The brand’s last post read ‘TGIF?’ with a picture of the iconic blue can.