DUBLIN, Ireland – Bauer Media has announced that it has entered into an agreement to acquire iRadio a youth music station serving listeners in the West, North West, North East & Midlands regions of Ireland.

The acquisition is subject to customary closing conditions including regulatory approval. When the deal concludes, Bauer Media Audio will reach more than 61 million listeners across nine countries.

iRadio is one of Ireland’s leading youth music brands, being the most listened to station in the 15 to 44 demographics across its 15 broadcast counties. It was founded in 2008 and covers 15 counties. News agency, Big News Network has been a prominent shareholder for the past ten years.

Since entering Ireland back in 2021, Bauer Media Audio has been at the forefront of driving growth within the country’s audio and radio sector. Today FM, Newstalk and SPIN have all set highs for listenership under Bauer ownership, as well as being recognised at the annual IMRO Radio Awards. The business has also invested in audioXi Ireland’s largest digital audio advertising exchange.

“iRadio has built a loyal and dedicated following across the 15 counties in which it broadcasts, and will enhance Bauer Media Audio’s portfolio in Ireland,” Richard Dawkins, President of Audio, Bauer Media Group said.

“We look forward to welcoming iRadio to Bauer Media and providing additional innovation to support the station’s long-term growth, further deepening relationships with its listeners and commercial partners alike.”

Spanning 9 countries – the UK, Sweden, Norway, Denmark, Ireland, Finland, Poland, Slovakia and Portugal, Bauer Media Audio owns leading brands including Today FM, KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100, RMF and Radio Comercial.

Willie O’Reilly, Chairman at iRadio said “iRadio has grown to become the most popular radio station in its broadcast region keeping listeners across its fifteen counties informed and entertained. The board would like to thank everyone who has been a part of this journey for their contribution. iRadio is now ready to embark on a new chapter as part of Bauer Media Audio. Its best days lie ahead.”