British Heritage Lifestyle Brand Barbour has revamped its senior management team by appointing new members to the board to drive global growth.

The brand has appointed Paul Wilkinson as deputy group managing director and commercial director. He was previously the brand’s former managing director of the UK and Ireland and global marketing and commercial director/managing director for the US. With this new appointment, Wilkinson will continue to report to group managing director Steve Buck.

“Paul has done an exceptional job and has made a significant contribution to the success and growth of both Barbour and Barbour International across the UK, US and our global markets”, stated Steve Buck in a release.

“With this promotion, Paul will drive the next exciting phase of the development of our brands and commercial operations globally”, he added.

Furthermore, Neil Parker has stepped into the role of managing director of global distributors at Barbour, marking the company’s concentrated efforts to strengthen its presence, particularly in the Asia-Pacific (APAC) region.

Parker previously served as a managing director at Grant for APAC, with other high-level roles at Crocs, Tommy Hilfiger, and Levi’s.