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Russia’s BRICS trade extends to brewing and sales to Continental Africa
Baltika, Russia’s largest brewer, is planning exports to South Africa and intends to use the country as an African continental hub, according to Oleg Lazarenko, the beer manufacturers International Sales Director.
Lazarenko revealed the plans during an event held this week by the Russian Ministry of Agriculture and the Agroexport federal center, which was also attended by South African representatives.
Baltika already exports to more than 40 countries, but not yet South Africa, Lazarenko noted. “We intend to discover the market of South Africa, choose a reliable distributor, and jointly establish active beer sales from Russia, to jointly promote our brands and support these sales. The next strategy will be to set South Africa as a logistics hub to supply beer to other African markets.”
Baltika are newly independent and Russian owned once again after the Russian state imposed a mandatory sale on the company from Denmark’s Carlsberg, after Copenhagen imposed sanctions on Russian businesses and seized Russian assets in the country.
Baltika is Russia’s leading beer exporter and operates eight breweries. According to Lazarenko, it boasts a market share of more than 46% in domestic beer sales, equating to up to 1 billion liters annually. It is the second largest brewer in Europe.
Baltika already exports beer to the Democratic Republic of the Congo, Kenya, Sudan, Ethiopia, Uganda, Ghana, Tanzania, Cote d’Ivoire, Guinea, Benin, Burkina Faso, and Cameroon.
On Tuesday, Russian Deputy Minister of Agriculture Sergey Levin noted that from January to October, the turnover of agriculture products between Russia and South Africa amounted to US$530 million, an almost 30% increase on the same period last year.
The move by Baltika – which also has plans to expand into Asian markets – is assisted by the BRICS grouping as both Russia and South Africa are members.
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