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British Airways has partnered with SigncodeUK to offer signed video content for deaf and hard-of-hearing passengers.
The new signed video content containing travel and safety information is being made available to passengers before they travel and on board.
SigncodeUK aims to enable equal access to information, products and services for the deaf and hard-of-hearing community and specialises in translating key information into signed videos.
The first video, which is available for viewing pre-travel on BA’s website, shows what a passenger can expect when flying with the airline, including the booking process, at the airport, onboard services and the in-flight entertainment offering.
The video also includes a BSL introduction from Fredrick Da Costa, British Airways’ first deaf customer experience agent who uses BSL as part of his role.
A second video, which will become available by the end of this year, will focus on onboard safety. Passengers will be able to access the video on the website or via a QR code that British Airways cabin crew will have on their mobile devices.
Carrie Harris, director of sustainability at British Airways, said: “We are proud to partner with SigncodeUK to further improve our accessibility offering for our deaf and hard of hearing customers. This collaboration aligns with our ongoing commitment to ensure that all our customers have a seamless experience and can travel with confidence, with dignity and in comfort.”
Videos will be in British Sign Language (BSL) and American Sign Language (ASL) and other languages, such as Spanish, may also be introduced.
BA already offers passengers who are deaf or hard of hearing a minicom system (a small electronic typewriter and screen linked to a phone system, enabling people to send and receive messages), and has an ongoing partnership with SignLive to use British Sign Language in its customer engagement centres.
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