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In an effort to extend the lifespan of its clothing, the Swedish company Asket plans to expand its circular Revival Programme by introducing resale and repair to a physical store in Sweden.
The Asket Restore in Stockholm will house restored clothing that has been gathered and fixed by Asket’s partner facility close to Gothenburg.
Items from the brand’s original permanent collection, such as raw denim jeans, oxford shirts, and sweatshirts, will be included in the offerings.
Additionally, Asket will sell returned clothing that was deemed unsuitable for resale as well as photoshoot samples at its official stores.
In the future, customers will be able to access repair workshops to learn how to patch their own things, as well as drop off any unworn Asket clothing.
Asket’s co-founder, August Bard Bringéus, defended the company’s viewpoint in a press release, saying that encouraging customers to use clothing for longer periods of time and reducing production are the only ways to create a circular economy.
He added, “But even the most considered items will eventually fall out of your daily rotation. With our Restore space, we’re offering these garments a second lease of life.”
Asket claimed that through the effort, it had gathered about 2,500 items, cleaned and repaired 70% of them, and held two pop-up sales to resale them.
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