[ad_1]
The national air carrier of Latvia, airBaltic, has just announced that it will utilize artificial intelligence (AI) technologies in its marketing strategy. It will also implement it into select parts of its operations to improve efficiency. Airline executives believe that up-and-coming AI technologies will help the airline revolutionize its operations in every department enabling it to expand its operations further. Implementing these technologies will put the airline at the forefront of airline optimization alongside several other airlines.
Unique marketing strategy
For years, companies worldwide have experimented with using AI technologies for marketing purposes. However, many of these experiments have paid off in recent months as AI has been proven effective at generating and enhancing successful marketing campaigns. Having seen this recent success, airBaltic is looking to take full advantage of this new resource by shifting its entire marketing strategy to revolve around AI.
Photo: Vincenzo Pace | Simple Flying
The airline is currently working on its newest ad campaign, which will be powered by AI. The sales campaign known as “Planies Crazy Deals” will be the first the airline will release that has been created using AI. The campaign will feature an animated plane from the airline’s NFT collection. Marketing experts at airBaltic have utilized Microsoft Bing’s Image Creator for this campaign. The image creator runs off of an AI generator known as DALL-E, which was created by OpenAI. The airline hopes that the new ad campaign will be successful and the first of many AI-powered campaigns.
Implementing AI into all operations
While airBaltic has plans to implement AI into all of its operations, it will take time before the technologies may be rolled out to every sector. However, the airline has begun utilizing AI with software development in addition to its marketing campaign. Software developers at the airline now use GitHub Copilot, an AI technology that helps them write code more efficiently by providing context-aware code completions. Airline executives claim this will be a game changer in helping the airline stay ahead with its software development as it will help developers complete work faster.
Photo: Bjoern Wylezich | Shutterstock
One of the byproducts of the airlines’ software developers being more efficient has been the creation of SkyTalker, an in-house chatbot. SkyTalker is designed to help airline employees organize, view, and utilize company documents faster and more efficiently. The service does so by assisting workers in finding clear and comprehensive answers to their questions by acting as an advanced search feature on the company’s database. The benefits of this service are most prolific in the customer service department, where customer service representatives are able to find information faster than ever before.
The President and CEO of airBaltic, Martin Gauss, shared the following concerning the implementation of AI,
“By implementing AI capabilities, airBaltic aims to provide a seamless customer experience and improve efficiency for our employees. The tools, described below, not only contribute to the company’s growth but also could aim to establish new industry standards. It is an important condition for us that the airline remains at the forefront of innovative technologies, continuously testing and implementing new and diverse AI-driven solutions.”
What do you think of airBaltic utilizing AI services in its marketing campaign? Let us know in the comments below.
-
Photo: airBaltic airBaltic
- IATA/ICAO Code:
- BI/BTI
- Airline Type:
- Hybrid Carrier
- Hub(s):
- Riga International Airport
- Year Founded:
- 1995
- CEO:
- Martin Gauss
- Country:
- Latvia
[ad_2]
Source link