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Copywriting
If you’re a small business, then you may not have a full in-house marketing team to write bespoke content for your website and social channels. Luckily, online AI writing tools like ChatGPT and Copy.ai have become popular recently.
By feeding in a basic prompt, AI can now save you time and money by writing content for your website, social media posts, and emails. If you’ve already written your content, you can also ask AI to edit and simplify your words for your audience – making it a great resource for people who aren’t natural writers.
Tools like ChatGPT are a great way to generate ideas, test ad copy, and provide a basic outline for what you want to say. Once you add in your company expertise, your new content should be ready for market.
SEO content
One of the most important tools in any digital marketing strategy is SEO. SEO, or search engine optimisation, uses relevant keywords to promote your website to the right audience.
There are many free online tools to help you find the right keywords and search terms to target – but using an AI content tool, such as ChatGPT, requires only a basic understanding of SEO. You can ask the AI for keywords based around your business or product and build out from there.
You can then add these keywords to your own content to help your website show up in search results. If you need a refresher on how to create a company website to promote your business, check out our handy guide.
Email marketing
Another way to use AI in advertising your business is with email marketing. A simple email template can be created with AI by feeding in a basic prompt or topic, tone of voice, and call to action. AI can also be used to create effective subject lines that will get you clicks.
You can also use specific AI email marketing tools such as Movable Ink Da Vinci, which uses artificial intelligence to learn what your customers are interested in and builds a personal relationship with them.
Analyse customer reviews
No marketing strategy is complete without analysing data and discovering the pain points of your customers. Small businesses are less likely to have data analysts on staff, meaning it’s a great opportunity to use AI. Tools like Feefo use this artificial intelligence to analyse your customer reviews and show the common positives and negatives in each.
Graphic design
As well as having a way with words, AI is also gaining traction in the media and art worlds. Need a quick logo or image for a website? You can use AI art tools like DALL-E 2 and NightCafe to generate images quickly and cheaply.
If you’ve ever wondered how to use DALL-E, all you have to do is feed in text prompts or upload example images and wait for the AI to generate your image. You can specify the type, style, and focus of the image based on what will fit your marketing strategy.
You can use these pieces for commercial purposes such as advertising or licensing. However, users must credit DALL-E 2 with a watermark.
Chatbots
AI can also be used to add a more personal touch to your marketing. You no longer need to work for a large corporation in order to have a live customer support agent, as AI has it covered. The OpenAI playground is now also capable of creating chatbots. Embedded onto a website, this can act as a conversational agent to answer any questions from visitors in real time
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