Accor appoints Perez-Alvarado as strategy chief

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Gilda Perez-Alvarado
Gilda Perez-Alvarado

France-based hotel giant Accor has appointed Gilda Perez-Alvarado as group chief strategy officer.

Perez-Alvarado, who is currently global CEO at consultancy firm JLL Hotels & Hospitality, will take up her role with Accor on 1 October when she will also become a member of the group’s management board.

Based in Paris, Perez-Alvarado will oversee Accor’s global strategy, relationships with hotel owners and strategic partnership. She will report directly to Accor’s chairman and CEO Sébastien Bazin.

Bazin said: “I am confident that with her considerable skills and global hospitality expertise, Gilda will help us unlock the power of Accor’s strategy providing guests, owners and investors with an unrivalled hospitality experience.” 

Perez-Alvarado has been working at JLL since 2004 after starting her career with accountancy and advisory firm PwC.

“I look forward to applying my global hospitality, real estate and capital markets experience and insight to drive forward the group strategy and deliver against the management’s inspiring vision for the company,” she added.

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