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The International Farms Company, one of the subsidiaries of the Akida Holding Group, opened three supermarkets selling fruits and vegetables and fresh meat in Tripoli. and the company seeks to expand further by opening other branches in several Libyan cities.
A new concept of selling foods
The Chairman of the International Farms Company, Mohamed Nasser Okok, confirmed that their company seeks to develop the concept of shopping in meat and its derivatives, as well as fruits and vegetables, through a series of modern markets. In these, various food products are presented in a primarily healthy and economical way for the customer to buy only the quantity of meat they need, especially fresh, locally slaughtered meat.
The customer should buy the cuts of meat they want
Okok added, “We are accustomed to most butchers inside Libya. They display the whole sheep, and the customer is not allowed to choose the piece they want, but rather forced to take other cuts of the sheep, such as the neck, rib cage, or parts of the bones.
Pointing out that the International Farms Company follows the international method in selling meat, as it creates for its customers parts of lamb, beef, camel, and poultry meat where different varieties are presented in healthy packaging. This allows the customer to choose what they want to buy – not what the butcher wants to sell to him.
“The International Farms Company, in all its branches, offers fruits and vegetables in a healthy way, in high-quality packaging and with very strict hygiene standards. This is in contrast to what the Libyan consumer is used to, buying fruits and vegetables in unsanitary stalls that do not care about the simplest standards of quality and hygiene,” said Okok.
Selected staff
The International Farms Company, he added, selects the best and most skilled staff in its branches to provide high-quality, professional service to customers that earn the respect of everyone, as the focus is on competence and good skills that put the comfort of consumers above all considerations.
The company’s food halls provide natural juices in dedicated sections that give customers the possibility to obtain various types of juices from natural fruits without any additives, in addition to the experience of tasting meat and its derivatives in the grill corner, which is equipped in a way that guarantees that consumers will enjoy the taste of fresh meat inside the sales halls.
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