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- ByStartupStory | April 8, 2023
Imarticus Learning, a platform for professional education, has purchased Hero Mindmine, a provider of training and development services. The business steadfastly declined to disclose the deal’s value. Yet according to those with knowledge of the project, the purchase was made entirely with cash. “We will also provide our business-to-business (B2B) solutions such as corporate training solutions, recruitment solutions, e-learning solutions, and game-based learning solutions to Hero Mindmine clients. This merger will allow us to capitalize on Hero Mindmine’s brand reputation as well as help their clients to benefit from our decade-long expertise,” Nikhil Barshikar, founder, MD, Imarticus Learning, told FE Education Online.
Imarticus Learning intends to launch a new sales and corporate solutions segment after the acquisition and integrate Hero Mindmine into the business over time. By combining its skills in technology, analytics, and finance, the company further hopes to increase the product offering for Hero Mindmine. It also intends to enter new markets including FMCG, automotive, and infrastructure—important industries where Hero Mindmine has established a footprint.
The company has four to five more acquisitions planned for this year in both business-to-business (B2B) and business-to-consumer (B2C) sectors. The business intends to increase the range of goods, sectors, and regions it offers, including Southeast Asia and the Middle East. “Our acquisition strategy focuses on two key factors: exploring and integrating new markets and products that we can leverage, and building exceptional teams,” Barshikar said.
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