Alan Sugar hires The Apprentice winner after all-female final

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The winner of the 17th series of The Apprentice has been revealed as boxing gym owner, Marnie Swindells.

The 28 year old beat stiff competition from 18 ambitious entrepreneurs undertaking plenty of tough tasks on the popular BBC show to win a life-changing £250,000 investment from Lord Alan Sugar, her new business partner.



She won the show with her boxing gym business plan for Bronx, and last week she said: “My business is in boxing gyms, the name’s Bronx, the idea is to create a middle-market option between the high-end boutique gyms and the low-end spit and sawdust gyms.”

Marnie was in the final with Rochelle Ray Anthony, who’s dream was to expand her salon and hair academy business.

The Apprentice 2023 winner Marnie Swindells is seen with her new business partner, Lord Alan Sugar(Image: PA)

It was tense in the boardroom as Lord Sugar sat with his trusted aides, Baroness Karren Brady and Tim Campbell MBE, as they discussed the two final business ideas on the table.

About Marnie, Baroness Brady said: “Marnie, she has never run a business before, and she’s chosen a business that’s very competitive – can she stand out in this very competitive market?”

Tim added: “That being said, for an ambassador for a boxing facility, there is no one better I would think than Marnie and what she stands for.”

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