With 60% of Americans expressing an increased likelihood of staying in hotels, according to an AHLA study, this presents a golden opportunity for hoteliers to optimize their holiday revenue.

Here’s are four ways to take advantage:

Hotels > Short-Term Rentals

As travelers display an increased inclination toward hotel stays, hoteliers can strategically tailor their marketing efforts to capture this growing demand. The AHLA survey revealed that 52% of adults would choose hotels for leisure trips in the next three months. Crafting targeted marketing campaigns that highlight the benefits that are unique to a hotel stay is pivotal. For example, showcasing knowledgeable, on-site staff, on-premise and in-room dining options and hotel curated leisure activities can go a long way in enhancing guest engagement.

Business Travel is Still Big Business

With lines between business and leisure time ever blurred following the pandemic, digital nomads seeing business travel amenities should remain a priority. A staggering 76% of potential business travelers express a preference for hotels during work-related trips in the next three months. Hoteliers can seize this opportunity by identifying and targeting business travel segments based on this insight. Creating and promoting business-friendly packages and amenities tailored to the needs of corporate travelers, positions hotels as the preferred choice, further solidifying revenue streams. More novel business travel amenities might include dedicated in-room workspaces designed to make work from anywhere easy and comfortable or dedicated, 24/7 tech-support.

Safety First

Safety remains a top priority for travelers at the holidays and beyond, with 60% expressing confidence in staying at hotels this year. To capitalize on this trust, hoteliers should communicate enhanced safety measures, such as contactless check-in and check-out, keyless entry and advanced cleaning protocols. Implementing visible health protocols that emphasize cleanliness and guest safety will not only boost confidence but also encourage bookings.

Think Local

Strategic collaborations and partnerships can further enhance the guest experience. The survey highlighted that hotels are the top choice for upcoming holidays. Exploring collaborations with local businesses broadens the hotel’s reach and attracts a diverse clientele.

This presents a strong opportunity for community engagement initiatives as well. Contributing to the local community through holiday events and charitable initiatives creates a positive and community-centric image. Aligning hotel activities with the festive spirit further attracts and engages with local residents.

As the hospitality industry anticipates a flourishing 2023-2024 holiday season, hoteliers can navigate the evolving landscape successfully. By aligning with emerging trends, meeting guest expectations and embracing optimism, hotels are well-positioned to thrive in the coming year. As travelers return with renewed enthusiasm, those hotels that embrace innovation and adaptability are poised for sustained success.

Story contributed by Melissa DelBuono, senior director, Travel Funders Network.