The Advantage Travel Partnership has created an assessment methodology to help members analyse corporate booking tools and identity “the best fit” for their company.

The 12-part methodology is featured as part of the TMC network’s recently published ‘Corporate Booking Tool Showcase’ report, which also includes a nine-step action plan for implementation.

The report follows the release of ITM’s annual trending survey, which revealed online booking tool (OBT) optimisation as the top priority for UK buyers in 2024.

Stephen Baxendale, technology partnership manager at The Advantage Travel Partnership, said: “Businesses of all sizes are prioritising innovative solutions to simplify their operations and elevate productivity. However, the implementation of a corporate booking tool also entails risks such as integration challenges, employee resistance and data security.”

The TMC network recommends launching a pilot programme to test OBT functionality prior to implementation and conducting regular reviews to ensure the tool is meeting intended objectives.

“In a climate where travel suppliers are constantly seeking to innovate their retail experience, agile and effective travel management is paramount,” Baxendale added. 

“Corporate booking tools have become indispensable as the ability to swiftly adapt to changing circumstances, secure the best deals and ensure the safety and comfort of employees on the move can significantly impact a company’s bottom line”.

The Advantage Travel Partnership was ranked as the third largest TMC network in Europe in BTN Europe’s Leading TMCs 2023, with 409 members globally and €12.9 billion in gross global sales in 2022.