Ireland says ‘Guten Tag’ in Frankfurt1

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21 November, 2023



Tourism Ireland hosts B2B workshop for German, Swiss and Austrian tour operators

The island of Ireland is being promoted to around 20 German, Swiss and Austrian tour operators today – at Tourism Ireland’s ‘Ireland Meets Germany’ B2B workshop in Frankfurt.

Twenty-nine (29) tourism companies from around the island of Ireland are attending the workshop, connecting with the tour operators via a series of one-to-one meetings and networking sessions. As we look to 2024, the event provides a valuable opportunity for the businesses from Ireland to showcase and sell their products and services and to inspire the tour operators to feature them in their programmes next year.

Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “We’re really pleased that these key German, Swiss and Austrian tour operators are taking the time to come and meet with our partners from Ireland in Frankfurt today. Our ‘Ireland Meets Germany’ workshop provides a really valuable opportunity for our partners from Ireland to showcase their product. Our aim is to inspire the influential German, Swiss and Austrian tour operators about the many things to see and do on the island of Ireland and to help secure a greater share of their business in 2024 and beyond.”

Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world. 

Tourism businesses from the island of Ireland at Tourism Ireland’s ‘Ireland Meets Germany’ B2B workshop in Frankfurt with Siobhan McManamy (front, sixth right) and Nadine Lehmann (front, fourth left), both Tourism Ireland.


Notes to Editors:

  • Tourism companies from the island of Ireland taking part in ‘Ireland Meets Germany’ include:
  • Abbey Group
  • Atlantic Irish Seaweed
  • B&B Ireland
  • Beyond the Trees Avondale
  • City Hotel Derry
  • DoDublin Tours
  • Ella Mor
  • Griffin Group
  • Historic Royal Palaces – Hillsborough Castle and Gardens
  • Holiday Ireland Hotels
  • Irish National Stud & Gardens
  • Kleemann Tours
  • Loughview Leisure Group
  • Manor House Marine & Cottages
  • McKeever Hotels
  • Merry Ploughboy Pub Traditional Nights
  • Mount Congreve Gardens
  • Mourne Alpacas 
  • Mourne Dew Distillery 
  • Original Irish Hotels
  • Renvyle House Hotel & Resort
  • Select Hotels of Ireland Ltd.
  • Silverline Cruisers
  • Teeling Whiskey Distillery
  • The Gleneagle Group
  • The Johnstown Estate
  • The Jungle NI
  • TIFCO Hotel Group 
  • Titanic Belfast

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