Developer hopes to attract retail, restaurants in revamp of downtown Prisma building

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GREENVILLE — The owner of a 1980s downtown Greenville office building cleared a regulatory hurdle to transform the structure into a retail and restaurant destination.

The city’s Design Review Board approved plans Nov. 16 from Hughes Commercial Properties to revamp the ground floor and northwest entrance to 300 East McBee Ave., which houses the Prisma Health corporate office, the building’s main tenant.

As part of the board’s approval, representatives for the project will provide city staff with more details of plans for landscaping along the curb.

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Hughes plans to create outdoor seating, replace tinted windows with clear glass and add lighting, landscaping and an expanded sidewalk on Falls Street, according to plans submitted to the city.

The developer hopes the changes will attract tenants to the ground floor of the building, which is currently an unattractive space, said Edward Kinney, principal landscape architect for the city.







Long term vision for 300 East McBee Ave (copy)

The long-term vision for a plaza outside Prisma Health’s corporate office, designed by Gensler, seeks to better integrate the building into the fabric of downtown Greenville. Gensler via the City of Greenville/Provided




Discussion between board members and city staff established that individual tenants would need to receive the city’s approval for future signage and furnishings.

Jackson Hughes Jr., the building’s owner, previously said he intends to make the broader area more attractive for future development, with long-term plans to create a plaza with green space for the public at the southeast corner.

He hopes the changes will attract interest to the area, especially the 2-acre parking lot he owns on McBee between the office building and the Church Street bridge.

The board previously approved plans to tear down a pedestrian bridge that spans a four-lane driveway at the building’s southeast corner.


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